A lot of breaking news has occurred in the cord-cutting industry this month; news that we just had to share with all of our readers. We’ve already talked about the importance of ATSC 3.0, but today we’re going to start with another important topic: scams.
TechHive is reporting that Amazon’s antenna market is filled with claims that are untrue. Many cord-cutters are falling for these claims, hoping for the world from their antenna and being scammed out of their money in the process.
Amazon claims that they take action against any sellers that violate policies or pose a threat to customers.
Claims that were most commonly made include:
Mohu claims that in the absolute best-case scenario, where everything is flat and interference doesn’t exist, an antenna may be able to reach 60 – 70 miles in radius maybe. Advertising practices that make these false claims only tarnish the industry and make it more difficult to cut the cord.
But you’re a consumer, and you have the power to force change in an industry as we’ll see in the coming sections.
If you notice that antenna manufacturers are making wild claims, such as being able to offer 8K or offering HBO or other premium channels, contact Amazon. You want to help out other consumers, and the only way to do this is to become vocal.
Call out these companies, make a stance and fight back as a consumer so that no one else is scammed out of their hard-earned money.
Amazon truly does want the best for their consumers, and TechHive reports that many of the antennas in their article have since had their listings removed.
If it looks too good to be true, it is.
You can, as a consumer, protect yourself by doing your research and learning the facts. If you see claims of a 120-mile antenna range, see if it’s true. No one else in the world is offering this range simply because it cannot be achieved with today’s technology.
A major win for cord cutters, a Montana cable television provider has closed down due to an increase in cord cutting. The trend is causing a lot of cable companies to rethink their plans for the future, and the Montana Cable Telecommunications Association has decided to call it quits after being in operation for 60 years.
It might have been better to lower their rates, but they decided that rate pressure and cord cutters simply won the battle.
Numerous other cable providers have shut down recently, but this is the first to pin the blame on the cord-cutting community. The industry has been in a state of growth since it came out, increasing prices year after year, and now that prices have become unaffordable, people are running the other way.
The company claims that this is a day that they hoped would never happen. The association also claims that they have confidence that members will make their voices heard in the capital. I am not quite sure what that means, but as a consumer, I am confident that the major cable companies will continue raising rates.
The problem is that prices are too high.
And it’s better to have the freedom to pay for content that you actually want to watch versus the abundance of channels that are packaged in your inflated cable bill every month.
AT&T is in trouble, losing 168,000 more subscribers in the second-quarter of the year. The company has been bleeding subscribers for months, and the loss of CBS programming is expected to hurt the company even further.
CBS is a major player in the television industry, and AT&T and the media company cannot come to an agreement.
Customers are infuriated over the matter, and this is the same scenario that has caused cable bills to continue to rise for years. Media companies will effectively ban their contact until a deal is met to be paid more. Cable companies eventually negotiate a deal, and when they announce that it’s a big win for everyone involved, they fail to mention that rates are going to rise 10% for everyone.
DirectTV NOW has lost 518,000 subscribers since Q4 2018, and they have lost more than 778,000 TV subscribers across the board in the second quarter.
It’s a major loss for AT&T, and it’s being driven by cord cutters that are deciding that they’ll go to Netflix or use an antenna to watch television.
But the company is not giving the community credit for the changes being made.
Instead, AT&T claims that there has been a lack of promotion and also blames higher pricing on pushing consumers away. Sadly, the company has done little to curb their prices becoming overpriced for a majority of customers.
Hulu is picking up the slack, with over 2 million television subscribers. YouTube TV has also become a popular option, with over 1 million people subscribing to the service.
Revenues for AT&T only fell 1% year-over-year despite the major dip in subscribers. If corporate America has taught me anything, it is that a 1% loss and $11.4 billion in revenue will not do anything to change the high prices of AT&T.
We’re also seeing an increase in the number of people that are using their smartphone as their primary source of entertainment. Many of the large cable companies do not offer online streaming, and it’s becoming a trend that will only hurt the industry further.
Cable companies would do well to secure rights to stream content and provide their own apps to consumers.
The trend would allow consumers to be able to watch standard television programs on the devices they want. Netflix offers this option, and people across the world are catching up on their favorite shows while they’re in the park with their children or even on the train going to work in the morning.